Quickly Make Money Online Blog

Why Social Media?

Social Media websites are simply tools for building relationships. For example, a website that allows interaction with the people that visit is considered a social media website.

A website that allows visitors to leave a comment, upload pictures, write a review, share links or simply communicate with each other is a social media website.

Examples of Social Media websites are:

• Twitter
• Linkedin
• Facebook

Just to name a few. Why is social media so popular right now? Because people love to interact and have a voice.

Businesses can learn more about their customers through social media than they ever did through print or television ads.

Social media is here to stay. Those that embrace it will be ahead of the game.

Social Media is the place for businesses to put their money, here’s why:

• Facebook now tops Google for weekly traffic in the U.S.
• Social Media has overtaken porn as the #1 activity on the Web
• 1 out of 8 couples married in the U.S. last year met via social media
• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
• Facebook added over 200 million users in less than a year
• iPhone applications hit 1 billion in 9 months
• 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
• 80% of companies use social media for recruitment; % of these using LinkedIn 95%
• The fastest growing segment on Facebook is 55-65 year-old females
• 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
• Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
• Instead they are distributing: eReaders + iPads + Tablets
• What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
• The #2 largest search engine in the world is YouTube
• While you read this 100+ hours of video will be uploaded to YouTube
• Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
• There are over 200,000,000 Blogs in existence
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• 34% of bloggers post opinions about products & brands
• People care more about how their social graph ranks products and services than how Google ranks them
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
• Only 18% of traditional TV campaigns generate a positive ROI
• 90% of people that can TiVo ads do
• Kindle eBooks Outsold Paper Books on Christmas
• 24 of the 25 largest newspapers are experiencing record declines in circulation
• 60 millions status updates happen on Facebook daily
• We no longer search for the news, the news finds us.
• We will no longer search for products and services, they will find us via social media
• Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
• Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
• The ROI of social media is that your business will still exist in 5 years
• Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

Contact us for information on Social Media Marketing.

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Twitter has become the most popular website since Google. So much so that Twitter has become its own search engine. Google places Tweets on the first page of the SERPS (Search Engine Results Page) scrolling search-pertinent Tweets for users to read. Facebook has practically eliminated My Space in popularity and Linkedin has become the networking website for business professionals. And the list goes on and on. What all this means – Social Media for Business is a must.

Businesses are finally understanding the reality of the Internet. Everyone uses it, for everything.

• Want a good recipe, go online.
• Have a health issue, research it online.
• Need a referral to a good doctor, dentist, restaurant, lawyer or hotel, read user comments online.
• Buy tickets, make reservations.. you name it, it is done online.

Social Media is the way smart businesses are advertising, but in a whole new way. Gone are the glory days of print advertising. Internet customers have become very savvy. They want and expect to be given something of value in return for their business.

The perfect example of this is Starbuck’s “Giveaway Days”. They periodically give away a specialty drink, or pastry during specific times on a specific day. This has proven to be enormously successful. They increased store traffic by over one million customers on a recent giveaway day. How do they advertise their giveaway days? Through Facebook and Twitter. It is not only very successful, but extremely cost effective.

Social Media Marketing is our specialty. Contact us to find out how we can help you achieve Social Media Marketing success.

Businesses stand out by showing others that who they are and what they have is relevant. To get others to listen, you need to build a base of followers who believe you are the expert in your field.

There is a pecking order so to speak. The professional marketers, and highly rated businesses know to get marketing results from their social marketing by using social skills. They must command respect for who they are and what they do. So how do you use social skills in social media?

By providing something of value to your followers. When you give something of value to your online visitor, they will respond. In essence you are proving your worth to them. Grasping this concept alone can save you years of struggling online.

I am sure you have signed up for the free PDF or video where you had to input your email to see it. On doing so you signed on to the marketers email list. When that marketer offers more valuable information, you are more apt to listen. Then when they offer something for sale, you will be more inclined to pay attention to the offer.

By building your social skills in your social media, online success will eventually come your way.

Companies both big and small are realizing the dramatic impact of Social Media. Advertising online and branding online is today’s print advertising. Many companies are looking for experts to help them learn, understand and utilize Social Media to build their brand.

The tools Social Media Marketers use to brand their clients online are:

• Bookmarking Sites
• Twitter
• Facebook
• YouTube Videos
• Linkedin
• Webinars
• Weblogs
• Email Marketing
• Article Marketing
• Backlinks
• Directory Listings

Social Media Marketers tie all these aspects together to provide a successful, and typically ongoing, campaign for their clients. For more information on Social Media Marketing, contact us.

Struggling to monetize Social Media – you are not alone…

So many Online Entrepreneurs have the fatal belief that they have an automatic right to online riches. This is mistake number one. I too have fallen into this trap over the years but have learnt the hard way that life does not work like that.

It is possible to make money online and have a great life. It is possible to make money from twitter, to make money from facebook and to make money from other social networking sites. You must first do some groundwork.

You have to earn the right. Google itself is very concerned now about relevance of content. They are under increasing pressure from other search engines. Users of the web also want to find what they are looking for quicker. People are getting upset about being misled.

Making money from social media takes some time. In the first instance you need some followers or friends. You will not retain these friends and followers for long if all you are trying to do is sell them stuff. People hate to be sold but they love to buy.

To monetize your social media efforts, it is important to build trust over an extended period of time. Your posts to social media sites should contain relevant and helpful information or interesting information about you.

Remember that you are building a relationship that you hope will survive over time. Many people neglect this and sell to someone once and then disappear. Thats not how offline business works and its not how online business works.

If you are serious about building an online business using social media, be prepared to put in the necessary effort. Learn as much as you can about your followers and friends – What are they looking for. Can you help them? Can you help them beyond the sale?

Many online products are purchased and have no follow up and they get abandoned. Thats not right either. Be prepared to go to the next level with your social media work and you will succeed.

For professional Social Media assistance, contact us.

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“Social Media, does it really work?” That is what many have asked since social media became so popular. Well, here is one story that will knock your socks off and prove just how well social media does work.

Starbucks has been using social media to increase traffic to their stores. They have “giveaway” days. Recently they gave away a free pastry. They put the information on their Facebook and Twitter pages and it spreads like wildfire in and outside of those communities. In fact, they got one million customers in one day!

They are smart about it though. You have to go to a page on their website to print out a coupon for the pastry. Not only are they dramatically increasing customers in their stores, but they are dramatically increasing their website traffic. Plus, they limit the time – “available until 10:30 am”.

Does social media work? You bet it does. Now you see more and more companies doing “giveaway” days. Ben and Jerry’s have started a giveaway day. The cost is minimal and the return fantastic.

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With the Internet broadcasting TV programmes, radio shows, films and music there is a growing divergence of media and the traditional platforms have become somewhat indistinguishable. People are now just as likely to watch television on the Internet, than on their home TV systems but there has not been a fall off in the number of televisions sold annually.

Part of this reason is that televisions too have found new applications and one of the fastest growing is using LCD and Plasma rental TV devices for digital signage, narrowcast advertising or digital out of home media (Dooh).

Now LCD TVs are just as likely to be found in shopping malls, retail parks, schools, colleges and concourses as they are to be found in living rooms. Home entertainment is now only part of the remit of the LCD TV an they are just as likely to be seen utilising digital signage as they are playing the latest Hollywood blockbuster.

And a growing number of TV systems are being implemented outside for outdoor digital signage and outdoor TV entertainment.

Outdoor TV systems are primarily the same devices as those used in the average home. However, additional protection is afforded these devices to allow them to operate in outdoor elements in the shape of an LCD enclosure.

LCD enclosures allow standard TV systems to be used in all sorts of conditions, not just outdoors, as the LCD enclosure protects against water (including rainfall and washdown), airborne debris (dust etc) excessive temperatures, humidity, heavy impacts, attempted theft and vandalism.

LCD enclosures are being used in outdoor digital signage applications and as a means of allowing bars, pubs and restaurants, to install outdoor TV systems as a means of outdoor entertainment.

If you take a closer look at the usage of the social media sites then you will be able to notice that the people use the tools of interaction with the other people in a very unsocial way. The amount of self promoting messages and never really recommending anyone else or writing just statements on Twitter or the people getting angry and annoyed with mild blog comments. These are all a part of communicating in a very unsocial way and it might bring in a lot of unpopularity on the social sites. It might just lead to the exactly opposite outcome than what is expected out of a social site, making friends and relationships.

Here are sure shots that will make you more social on the social sites so that you can establish better connections with the people:

First point to observe is to watch your words. Though the poets and philosophers claim that words have no meaning in them until we give one to them can prove to be very fatal here. The golden rule is to not use words that have double meanings or harsh words. Besides, words also be careful of the tone in which it is conveyed. Short statements can also bring a close to your conversation on the social sites. How well you bring your point is very crucial and therefore, be sure that you present it in the most positive and the favorable way.

Secondly, promote other people also. No doubts that you are on the social site to popularize yourself or your business but the give and take rule goes here as well too. The more you give, the better chances you have of getting. The moment you recommend others, they will also feel the need to recommend you back as everyone is there to establish good relations for popularizing themselves.

Be receptive to others opinions. This is will also help you to build a good bond as it shows that you respect the viewpoints of your fellow mates. You are not a donkey who praises its own tail all the time! And therefore, you will also be heard by others and there goes the essential way of strong communication.

Thank you and Sorry are the sweet words that can kiss away any conflicts, use them often. These words prove that you are humble and you value the other person’s presence in your life. And it will also show that you care about the relationship and don’t wish to ruin it for petty things.

Hope this helps in establishing great long bond with your internet friends and groups. If you have some more suggestions and better tricks then share it here as the more you share the more get to learn.