Search Optimizers that provide Organic Search Results will be getting a lot more business. As more and more businesses get the point that it is better to be seen all day every day rather than only when you pay to be seen. Look for good SEO to be in demand and short supply.

Organic Search Results are not Pay Per Click, but they aren’t exactly free either. Providing great ranking and visibility takes diligent work in development, implementation, design, strategy and commitment. When an algorithm with over two hundred individual equations, each maintained and adjusted separately for value and importance by separate teams, no five step process or magic program code is going to fool the search results. SEO is an investment however it has a far better option than Pay Per Click.

The Business of Business Banking has been drying up. As the loans are harder to get a business will have to be promoted in less traditional fashion. No more throwing cash at large traditional media campaigns and Pay Per Click advertising. The cost will just prove out of reach when business is focusing hard on the Return On Investment (ROI).

Good news for SEO. Since trackable progress can be shown when a starting point is established, a plan of attack formed and elements of the plan are implemented. One thing will determine if an individual business will be able to benefit from what SEO can do. How fast what the SEO determines needs to be done is put in action.

If you’re a small business reading this, this is where you can really win in the coming year. The one thing that really stands in the way of big business is that it moves incredibly slowly. Painfully slowly. Small business has fewer people that are busy trying to justify their own importance to the business.

If you work for a big business, it really becomes simple, streamline the process of change or go the way of the dinosaur. The more departments you have to go through to implement change in your industry, the more likely you will be closing your doors this year.

One of the developments in search that have begun to see some focused benefit this past year have been “Local Search.”

If you are traditional business with a physical location that you promote online then this is for you. Say a invisalign dentist or Salem Criminal Lawyer wants to be found in his geographical area, this kind of search will be helpful for you if you optimize your site for it. If you have fixed locations in several cities and only one website, it won’t be much help. If you sell to the world it will be one more thing you have to overcome to be seen globally.

When times get tough, there are opportunities through change.

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The Future of Pay Per Click and SEO

• Article marketing is an excellent to get your message out and create backlinks to your website, especially in the beginning. However, there comes a time, when you may be too busy to write the number of articles you need to maintain the momentum. One answer is to outsource your article writing, another choice is starting a Pay Per Click Campaign. Starting your pay per click campaign must be done at the right time to get the most benefit.

When we first opened our business, we wanted to get immediate traffic, so we started a Google AdWords Campaign. The first day the ads hit, we were so excited – our website jumped to the first page of Google in our industry and the phone started to ring. By day 3, we received an email from Google telling us that our website was not relevant and as a result they would not be posting as many ads.

• NOT RELEVANT!!!!!!!!! There was only one hostel in St. Augustine, Florida, and we just opened the second one. The website was all about the hostel, the attractions in St. Augustine and some history of our nation’s oldest city. How in the world could Google decide we were not relevant? The city needed some inexpensive lodging. All the hotels in the historic district, including the other hostel, charged 2 to 3 times what we were charging. Their decision made no sense.

I started researching how Google and other search engines make their decision and realized, Websites Must be Recognized by the Internet Community as Relevant. This mainly happens through backlinks. Determined to show Google who’s relevant, I started placing free classified ads, writing articles, doing press releases and generally creating backlinks organically (free). Within 5 months, our website was back on the first page of Google and within 6 months was in the top 3 on the first page, many times number 1. Plus, we have added video marketing to the mix. Take a look at the website, The St. Augustine Hostel

• The moral of the story. At this point, Google lost revenue we initially were willing to pay for. So they lose, we still win. However, if we were not able to keep up the momentum, I know Google would no longer see our website as “Not Relevant”, and the pay per click campaign would go forward.

Getting organic traffic and backlinks is the best way to generate website traffic. Once you have your momentum going, a pay per click campaign can keep it going.

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Is Paying Per Click a Better Way to Market Online?