• What You Need to Know About Social Media

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      28th Jun 10
      quickmon9

    Social Media is the place for businesses to put their money, here’s why:

    • Facebook now tops Google for weekly traffic in the U.S.
    • Social Media has overtaken porn as the #1 activity on the Web
    • 1 out of 8 couples married in the U.S. last year met via social media
    • Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
    • Facebook added over 200 million users in less than a year
    • iPhone applications hit 1 billion in 9 months
    • 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
    • 80% of companies use social media for recruitment; % of these using LinkedIn 95%
    • The fastest growing segment on Facebook is 55-65 year-old females
    • 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
    • Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
    • Instead they are distributing: eReaders + iPads + Tablets
    • What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
    • The #2 largest search engine in the world is YouTube
    • While you read this 100+ hours of video will be uploaded to YouTube
    • Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
    • There are over 200,000,000 Blogs in existence
    • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
    • 34% of bloggers post opinions about products & brands
    • People care more about how their social graph ranks products and services than how Google ranks them
    • 78% of consumers trust peer recommendations
    • Only 14% trust advertisements
    • Only 18% of traditional TV campaigns generate a positive ROI
    • 90% of people that can TiVo ads do
    • Kindle eBooks Outsold Paper Books on Christmas
    • 24 of the 25 largest newspapers are experiencing record declines in circulation
    • 60 millions status updates happen on Facebook daily
    • We no longer search for the news, the news finds us.
    • We will no longer search for products and services, they will find us via social media
    • Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
    • Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
    • The ROI of social media is that your business will still exist in 5 years
    • Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

    Contact us for information on Social Media Marketing.

    Related External Links

    ecommerce What You Need to Know About Social Media

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