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28th May 10
quickmon9Video Marketing is an important tool in Internet Marketing today. The video you make can bring you loads of new prospects to your website and your business. The following Video Marketing Tips will help you get on the road to good video marketing results.
Video Marketing Tips
- Put videos on the first page of your website. It’s like handing out your business card. The first page recommends you, and that first impression counts. Make it visible. Most videos have a pause button, if yours doesn’t, make sure to give your site visitors the opportunity to skip your video. They may not be in the mood for watching it, and the last thing you want is an annoyed visitor.
Videos provide information for search engines, so take some time and prepare your videos correctly.
How to Optimize Videos for Search Engines
- Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content or text of the page where your video is placed.
- Give relevant names to your videos. Your video will show up in the SERPs if it is called “marketing-demo.mov” rather than “2010.mov”.
- Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
- Use anchor text to link to the video from other pages of your website.
- Make sure the video files have the proper extension.
- Make it short and simple. Say in 2 minutes what would take a normal person 10 minutes to read on paper or on a webpage.
- Create separate video sitemaps, which can be submitted to video and content search engines alike. Both kinds of Search Engines will index these sitemaps.
- Remember to include RSS feeds. Metadata can be inserted here.
- Finally, check your videos performance.
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