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29th May 10
quickmon9Promoting Your Videos
Adding videos to your website is important for today’s Internet marketing. Your customers will give your website more importance with the addition of video tutorials, product descriptions and/or general information. Once you create your videos and place them on your website, be sure to share your videos. Here’s how:
Sharing Your Videos
- The key to success of any online marketing video is “submitting” to video search engines. The best choices are video hosting sites like YouTube , Yahoo! Videos, or Google Videos. Your videos will be hosted for free and they will not take up any of your website’s bandwidth.
- Share your videos. If you really want to make yourself known, allow users to link to your videos. Viral marketing videos are the best way to make companies and their products and services known across vast Internet user communities. They carry a company’s name across the Web at greater speeds than any other marketing tool in existence.
- Add social media buttons such as “Tell a friend” along with a Link to your website at the end of your videos.
Investing time and effort in one or more videos is a good start. Remember, continue to create content as well. Content is still an important part of your business. Visitors are looking for a variety of information. Remember, marketing videos are meant to promote your business, to inspire Web surfers to visit your site and create sales.
With today’s technology, you can track traffic and analyze the results of your video marketing. Take the time necessary to fully understand where your market is coming from. Your efforts will be rewarded in the end.
There are tools available to measure the impact your videos have had on prospects and to measure their performance. Search for tools that can tell you how much of your video was played before the visitor closed it; how many prospects actually decided to go to your website after watching your video; and how many of these visits converted into sales.
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