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18th May 10
quickmon9Before you attempt an online business it is important to know if your business will benefit from an online presence. Do not get me wrong, no one believes in the power of the Internet more than I do. But it is important to know how to define what your website is selling before you begin.
A good example of this is a beauty salon. Beauty salons make money by cutting and styling hair; not something you can do over the Internet. However, beauty salons can sell hair products online, especially if they have a proprietary brand. Plus an Internet website can be used to attract new local customers by pointing out the location and specialties of the salon, or to set up appointments.
To start defining what your website is selling, you should define the goals of the website visitors. What would your website visitors like to achieve by visiting your website. Here is a list of examples:
- Learn about your business and its location
- Buy a product online
- Make an appointment
- Download information
- Sign up for a newsletter
- Subscribe to a mailing list
- Get educated about a subject
Your website should be designed to take the customer through a series of pages that will help them accomplish their goals. Each of these pages should lead to the next logical step for the customer. For example, if someone is interested in finding a new salon in their area, the first page will give them that information. That page should easily lead to a way for them to download information as well as make an appointment. Finally, it should take them to online specials they can purchase.
When you define the goals of your customers, you can easily define what your website should be selling and put together a successful website.
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