• Search Engine Optimization Explained

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      3rd Jan 10
      

    Search Engine Optimization is best explained as the process of getting a web site into a favorable position in the major search engines; Google, Yahoo, and Bing.

    Optimizing a web site for the major search engines is extremely important for anyone doing business on the Internet. Search Engine Optimization is how to get Free, keyword targeted traffic, or organic traffic, to a web site. Organic traffic is the golden ring in web site promotion. Here’s why – a recent study showed 5 out of 6 online purchases came from organic searches versus paid online ads.uncategorized Search Engine Optimization Explained

    SEO is very important to web site success now and will continue to be important in the future since the major search engines continuously change their algorithms to weed out garbage web sites. As a result, SEO is constantly changing.

    Below is a list of tactics for improving web site content through SEO:

    • Choose relevant keywords and keyword phrases. Include these keywords in the page title, first paragraph, periodically throughout the content and file names. But do not overdo it.
    • Check out the competition and see how they have set up their pages. See what works and what does not. Join forums and blogs in your industry.
    • Search Engines love blogs. Web sites can be created in a blog format, or a blog can be added to a web site. WordPress is one of the more popular on the Internet.
    • Get a Free “Advanced SEO Techniques” Ebook

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    • Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machines. The relevancy of your page when joining the right directory may shoot through the roof.
    • Start a linking campaign. Google especially ranks the importance of its sites by the number of sites linked to it. Therefore, linking is a must. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure.
    • Build a list of followers as part of your linking building campaign. Many of your potential followers will have websites and there is a good possibility they will link to your website. Here is one of the best, most effective list building tools we have found.
    • Provide relevant, informative and varied content in the web site. Remember, content is king! Good content can automatically generate back links when other sites link to information on your web site. Use one topic per page and change the content to keep the web site current.

    Continuously check the search engines to see how your keywords are ranking and adjust your tactics when necessary. Keep working your SEO plan even after you achieve a top ranking, so you can stay on top.

    uncategorized Search Engine Optimization Explained

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