Quickly Make Money Online Blog

First time Internet marketers look for ways to save money and get the most out of their marketing efforts. The question: Is Paying Per Click a Better Way to Market Online? In certain situations, the answer is yes.

• Article marketing is an excellent to get your message out and create backlinks to your website, especially in the beginning. However, there comes a time, when you may be too busy to write the number of articles you need to maintain the momentum. One answer is to outsource your article writing, another choice is starting a Pay Per Click Campaign. Starting your pay per click campaign must be done at the right time to get the most benefit.

When we first opened our business, we wanted to get immediate traffic, so we started a Google AdWords Campaign. The first day the ads hit, we were so excited – our website jumped to the first page of Google in our industry and the phone started to ring. By day 3, we received an email from Google telling us that our website was not relevant and as a result they would not be posting as many ads.

• NOT RELEVANT!!!!!!!!! There was only one hostel in St. Augustine, Florida, and we just opened the second one. The website was all about the hostel, the attractions in St. Augustine and some history of our nation’s oldest city. How in the world could Google decide we were not relevant? The city needed some inexpensive lodging. All the hotels in the historic district, including the other hostel, charged 2 to 3 times what we were charging. Their decision made no sense.

I started researching how Google and other search engines make their decision and realized, Websites Must be Recognized by the Internet Community as Relevant. This mainly happens through backlinks. Determined to show Google who’s relevant, I started placing free classified ads, writing articles, doing press releases and generally creating backlinks organically (free). Within 5 months, our website was back on the first page of Google and within 6 months was in the top 3 on the first page, many times number 1. Plus, we have added video marketing to the mix. Take a look at the website, The St. Augustine Hostel

• The moral of the story. At this point, Google lost revenue we initially were willing to pay for. So they lose, we still win. However, if we were not able to keep up the momentum, I know Google would no longer see our website as “Not Relevant”, and the pay per click campaign would go forward.

Getting organic traffic and backlinks is the best way to generate website traffic. Once you have your momentum going, a pay per click campaign can keep it going.