Thinking of designing your own E-Commerce website? You can save money by designing the site yourself as long as you understand good E-commerce web design.
Here’s a list of standard pages any good retail web site should have.
Products/Store Pages
Home
About Us
Locations
Testimonials
Contact Us
Customer Service/FAQ
Privacy Policy
Return Policy
E-commerce web design should be created much like a regular brick and mortar store. Keep in mind, customers expect to easily find and get what they want, so make it easy for them.
Customers expect detailed customer service, in depth company information, testimonials and frequently asked questions. Give your customers a website that is easy to understand and navigate so they have no reason to leave the web site.
Next spell everything out in the purchasing process. Here are additional pages to make it easy for customers.
Terms and Conditions
Shipping and Returns
Site Map
Cart Pages/Section
Category Page (includes sale/hot deals/clearance)
Products Page (includes prod reviews)
Account Login
My Account
Checkout
Order Status/Track My Order
Newsletter Signup
Extra Pages to Consider
Articles
Glossary
Blog
Price Match Guarantee
Gift Center
Gift Registry
Gift Certificates/Cards
Coupons
Partners
RMA RequestJobs/Careers
Help and Info
Video Center
Site Security
RSS Feeds
Gear Guides
Affiliate Program
Checklists
Every business is a little different and there are many E-commerce site models. The important thing is for users to easily find any of this information and confidently make a secure purchase from your website.



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June 9th, 2010 at 23:10
That was very informative.